Give Information to Raise Money
PopUp Funds can be used for so many different types of applications: fundraisers, money collection, donations, and selling goods and services are just a few examples. By far, the most popular way that PopUp Funds is used for is raising money for school activities and school sales. Many users use PopUp Funds for the school dance, swag for a special event, or a neighborhood event where you need to get the word out to a large group. But for your PopUp to be successful, you need to make sure to give all of the information needed to raise money with your PopUp.
The goal of most PopUps is to be able to reach everyone. Most importantly, the people you don’t know personally but are still interested in what your PopUp provides. It’s a way to easily get the word out with no upfront cost and minimal effort.
Because you may not know everyone that visits your PopUp, you need to make sure that you are giving an ample amount of information at all times. There is a noticeable difference in how PopUps perform according to how much information is given.
DON’T
Write only a sentence or two and call it a day.
Parent Night Outs are a typical PopUp. As a buyer, I have many questions left unanswered. When I have unanswered questions, it makes me hesitate moving forward with purchasing a spot for my child.
- When and where is this going to take place?
- Is there a registration deadline?
- My child has an allergy, where can I tell you that?
- What is the money for? Are you keeping the money or is this a fundraiser?
DO
Clearly state location, date, and time. Also, include any deadlines, what the money is going towards and where buyers can add information.
Notice, this is the exact same PopUp but with the proper information needed. Instantly, the PopUp looks more organized, therfore putting the buyer at ease. Color, sizing, and formatting are used to bring attention to important information.
Create a PopUp!
DON’T
If you are fundraising, don’t just ask for money.
PopUp Funds is an easy way to ask for donations along with including any items you may want to sell. But if you have others sending out your PopUp to friends and family, they want to know exactly why they are donating. Just asking for money isn’t enough, there is no pull to get them to take the time to give. As a result, they will procrastinate and possibly forget about it completely. You need to give information to raise money.
- When are all donations due?
- Does anyone get credit for raising the money?
- What if I want to donate more than the amount listed?
- What is my donation paying for?
- Is this tax deductible?
DO
Give a why, how and where.
As always, make sure you clear all roadblocks by providing tax information, how to give an exact amount and most importantly WHY they should give. Reminder: All of the information given in a PopUp description is also seen at checkout so buyers can revisit all instructions and information if they need to use the comments section at checkout.
Ready to raise money with PopUp Funds? See how quickly and easily it can be done on our Getting Started Page!
